JOB DUTIES AND RESPONSIBILITES:

• Monitor and maintain the college’s social media platforms, and work with the team to make recommendations for using emerging social media platforms, tools and capabilities.
• Develop and drive social media strategy to increase brand awareness and engagement.
• Plan strategic, creative approaches and produce fresh content to reach existing and new audiences.
• Lead content creation and produce quality and engaging relevant content utilizing excellent copywriting and competent photography and video editing skills across a variety of formats (graphic design, photography, shortform video, live video, etc.).
• Collaborate and work closely with other college departments on their social media channels.
• Maintain an editorial calendar aligned with all communications and marketing strategies.
• Provide recommendations for social media responses to crisis situations.
• Monitor performance across each brand’s channels and campaigns, tracking impact and engagement, synthesizing learnings, and proactively adjusting tactics and strategies as needed.
• Provide a high level of project management skills and independent drive.
• Analyze and report on metrics to show Return on Investment.
• Support the development and implementation of paid digital marketing plan.
• Stay up-to-date on new developments and trends in digital marketing and social media.
• Perform related duties as required.

• Bachelor’s degree in Journalism, Marketing, Communications, Public Relations or related field AND three (3) years of writing/editing experience OR Associate degree in Journalism, Marketing, Communications, Public Relations or related field AND five (5) years of writing/editing experience.
• Familiarity with Adobe Creative Suite. Advanced writing skills including thorough knowledge of grammar, spelling, punctuation, composition, style and usage, and Associated Press (AP) Style.
• Must be self-directed and able to work independently.

• Willingness to work outside of normal work schedule on occasion to solve problems or assist with department initiatives.
• Willingness to periodically travel between college main campus and satellite facilities.
• Willingness to travel within the State of Washington and nationally to attend meetings, training sessions, and conferences for a period of up to five (5) days.
• Ability to work well with people of all ages from academically, culturally, and socioeconomically diverse backgrounds.
• Ability to work quickly, accurately and thoroughly; and to establish and meet deadlines in an environment with frequent interruptions and sometimes tight timelines.
• Ability to provide excellent customer service that consistently meets or exceeds the needs of customers and clients.
• Ability to represent the college on social channels; responding to questions and issues that arise.
• The initial appointment will include a 6-month probationary period and the employee will earn permanent status after successfully completing probation. 
• This position is represented by Washington Public Employees Association.
• Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position.

• A healthy work/life balance for our employees with the opportunity for flexible work schedules and remote work depending on position and college needs. 
• McClaskey Culinary Institute offers fast, fresh, and healthy dining options for students, faculty, staff, and the community. The space, located in Gaiser Hall, features three kiosks, a full-service retail bakery and barista bar, grab-and-go items, and a student-run restaurant.  
• On-campus early childhood education care program (pending registration and availability).
• Gym and recreation facilities available for membership. 
• Clark promotes wellness with a variety of different workshops and events.

SALARY/BENEFITS: 

• Clark College online application
• Current resume, with a minimum of three (3) references listed
• 1-2 writing samples, such as writing for blogs, news media, newsletters, or ad copy
• Link to a social media account that applicant has administered and provide dates you administered that account
• Responses to the supplemental questions included in the online application process

Clark College values diversity and is an Equal Opportunity Employer and Educator. Protected group members are strongly encouraged to apply.  Clark College provides equal opportunity in education and employment and does not discriminate on the basis of race, color, national origin, age, disability, genetic information, sex, sexual orientation, marital status, creed, religion, honorably discharged veteran or military status, citizenship, immigration status or use of a trained guide dog or service animal. Prohibited sex discrimination includes sexual harassment (unwelcome sexual conduct of various types). The college considers equal opportunity, affirmative action, and non-discrimination to be fundamental to the mission, vision and values of the college. All faculty and staff hired at Clark College are encouraged to embrace, continually support and enhance social equity on our campus and in our community. The college provides reasonable accommodations for qualified students, employees, and applicants with disabilities in accordance with the Americans with Disabilities Act and Federal Rehabilitation Act. The following person has been designated to handle inquiries regarding non-discrimination policies, Title II and Title IX, and Affirmative Action: Gerald Gabbard, Director of Labor and Compliance, 360-992-2317, ggabbard@clark.edu, 1933 Fort Vancouver Way, Baird 142, Vancouver, Washington 98663. Clark College is a smoke-free/drug free environment.  This recruitment announcement does not reflect the entire job description and can be changed and or modified without notice.